Fit Guide

Why Our Organic Denim is the Future of Sustainable Shopping

There’s a pretty big secret the textile industry has been hiding, and it’s this: Behind oil, the apparel industry is the largest polluter in the world. In fact, the United Nations Climate Change revealed that the textile market contributes to 10% of global greenhouse gas emissions. And, 5,000 gallons of water are needed just to produce one pair of jeans and a T-shirt.

We’re not telling you this to make you feel bad. No, we’re telling you this because these are all stats that tell us: It’s time for change. At Mavi, we’re taking great strides to make an impact in our industry. We're shifting our way of designing, thinking, and being towards sustainability. Already in 2019, we reduced our annual water consumption by 62% and our energy consumption by 28%.

Our history of crafting the highest quality denim is merging with our commitment to a sustainable, better future. And that's true for both our customers and our community. We're designing jeans made for wearing every day and fabricated from eco-friendly materials like organic denim, recycled cotton, and Tencel. With this, we’re reducing our carbon footprint and leading the industry towards a cleaner future. 

So discover our new sustainable women’s and men’s styles below. And, learn more about the ways we’re making organic denim that looks good, feels amazing, and contributes to a better world for us all.

Organic Denim Collection

Our Organic Move and Organic Blue collections are made from at least 70% organic cotton. Super soft, stretchy, and stylish, these jeans make sustainability look and feel so good. 

Kathleen Boyfriend Jeans in Solid Rinse Feather Blue

For women, our Kathleen Boyfriend Jeans In Solid Rinse Feather Blue have just the right amount of slouch and are finished in a timeless, rich indigo wash. The blend of organic and recycled cotton feels lightweight and has added softness for an even more effortless fit. The highest quality organic denim meets Mavi’s commitment to superior comfort, giving these jeans an edge above the rest.

Zach Deep Brushed Organic Move

And for men, Zach Deep Brushed Organic Move has the roomy fit of boot cut men's jeans with a contemporary straight leg. The dark wash and contrast stitching make this style easy to dress up or down. Meanwhile, the ultra-stretchy and soft organic cotton fabrication feels easy to wear no matter the occasion.

Recycled Denim Jeans for Women

Jeans in denim made from recycled cotton look like a retro classic but have a modern, sustainable twist. Cindy Mom Jean In Light Destroyed Recycled Blue has all the classic styling of a 90s favorite. This includes the light indigo wash, destroyed details, and a nostalgic mom jean fit. The recycled and pre-consumer cotton fabrication has minimal stretch and a rigid structure that looks and feels straight out of an earlier decade. Versatile, timeless, and cool, these mom jeans are the sustainable throwback every woman can love wearing.

Cindy Mom Jean in Light Destroyed Recycled Blue

Feather Blue Tencel and Recycled Cotton Jeans

Our Feather Blue collection is an exclusive blend of Tencel and recycled cotton. These jeans feel stretchy, soft, and breathable. Basically, they move with you while making a big eco-friendly impact.

Veronica in Indigo Organic Blue

Always easy to wear, Veronica Straight Leg Jeans in Indigo Organic Blue looks just as great paired with denim shirts as a flowy blouse. This versatile pair of straight leg jeans has a rich, dark indigo wash and streamlined fit that flatters every body type. The recycled cotton fabrication is both ultra-soft and sustainable while maintaining the look of classic denim.

Jake Slim Leg Jeans in Deep Feather Blue

Another slim style, Jake Slim Leg Jeans in Deep Feather Blue is a men’s slim jean that easily transitions from day to night. Paired with a jeans jacket during the transition months, this year-round style looks sleek and sophisticated. The deep indigo wash looks like authentic denim. And it's disguising an incredibly soft and stretchy fabrication made from the same eco-friendly blend as the women’s collection.

Build Your Eco-Friendly Closet

With a wide selection of sustainable jeans for sale and new styles added regularly, Mavi is a leading brand for building an eco-friendly future. Search no further for where to buy organic denim and make a difference - we have the most sustainable styles around. High-quality fabrics, timeless styles, and innovative production techniques are some of the ways we stand out. With these collections, we are continuing to advance our clean approach every day, with every stitch.